... In a separate TikTok analysis, Pew found “the vast majority of adult TikTok news consumers are under age 50, including 44 percent who are 18 to 29.” And regardless of whether they look to TikTok for news, most users surveyed say they happen to see news-related content there in the course of a visit.
“TikTok users report seeing funny posts (84 percent) and people’s opinions (80 percent) related to current events at higher rates than news articles (57 percent) or breaking news information (55 percent),” according to Pew Research.
Engadget’s takeaway from the Pew study, and one fielded by the Knight Foundation, is that “news on social media is a fractured mess,” with “much of the news content people see on X and TikTok being driven by those platforms’ recommendation algorithms,” and concludes “publishers are getting far less traffic from social media, and news is increasingly filtered through influencers, meme creators and random algorithmically-surfaced accounts.”
See the full story here: https://www.etcentric.org/pew-says-youth-turn-to-tiktok-for-news-but-x-tops-overall/