Walmart has this week announced the launch of its first-ever augmented reality (AR) extension for its Roblox experience, Walmart Discovered. The launch builds on an earlier test in April involving a real-world commerce integration within Walmart Discovered on Roblox. The new AR extension, developed in collaboration with Sawhorseusing Niantic’s 8th Wall platform, aims to provide an immersive shopping experience for customers on the platform.
The AR extension offers several interactive elements, including:
- Uncovering a free virtual item each month, unlocked with the purchase of a Roblox gift card from Walmart.
- Accessing a curated selection of top-rated avatar items and new experiences created by the Roblox community.
- Completing monthly quests powered by Flaunt to earn limited-edition user-generated content (UGC).
- Trying on and purchasing avatar items directly within the AR experience.
Read the full story here: https://www.auganix.org/ar-news-walmart-launches-first-ar-extension-for-roblox-walmart-discovered-8th-wall/