OpenAI is partnering with Apple to give the iPhone maker a role on its board, Bloomberg reported, affording the Sam Altman-led firm another foothold into Hollywood as the industry grapples artificial intelligence tools that have the potential to upend production, along with livelihoods of creators who’re concerned about being replaced by the tech.
As part of a seismic agreement announced last month, head of Apple App Store and former marketing chief Phil Schiller will assume the so-called “observer” position, according to Bloomberg. Under the pact, he’ll be able to attend board meetings and gain a glimpse into company operations — part of which involves courting Hollywood to adopt its products — but won’t be allowed to vote. ...
In response to the Copyright Office exploring policy questions surrounding the intersection of AI and intellectual property, the MPA landed on opposite sides of several hot-button issues with SAG-AFTRA, the Writers Guild of America and Directors Guild of America. Joined by OpenAI, Meta and tech advocacy groups, the MPA diverged with the unions on whether new legislation is warranted to address the unauthorized use of copyrighted material to train AI systems and the mass generation of potentially infringing works based on existing content. The group maintained that existing intellectual property laws are sufficient to address thorny legal issues posed by the technology. This stood in contrast to SAG-AFTRA’s call for a federal right of publicity law that would protect members’ rights to profit off of their images, voices and likenesses. ...
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