philip lelyveld The world of entertainment technology

12Jul/24Off

Will K-pop’s AI experiment pay off?

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The music video features an AI-generated scene, and the record might well include AI-generated lyrics too. At the launch of the album in Seoul, one of the band members, Woozi, told reporters he was "experimenting" with AI when songwriting.

“We practised making songs with AI, as we want to develop along with technology rather than complain about it," he said.

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Her worry though, is that a whole album of AI generated lyrics means fans will lose touch with their favourite musicians.

"I love it when music is a reflection of an artist and their emotions," she says. "K-pop artists are much more respected when they’re hands on with choreographing, lyric writing and composing, because you get a piece of their thoughts and feelings. ...

“What I've learned by hanging out in Seoul is that Koreans are big on innovation, and they're very big on ‘what's the next thing?’, and asking, ‘how can we be one step ahead?’ It really hit me when I was there,” he says.

“So, to me, it's no surprise that they're implementing AI in lyric writing, it's about keeping up with technology.” ...

See the full story here: https://www.bbc.com/news/articles/c4ngr3r0914o

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