philip lelyveld The world of entertainment technology

6Aug/24Off

Atlanta museums turn to AI to enhance visitor experience

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“Our early research has shown that having this mixed-reality platform improves children’s learning by 5 times compared to equivalent tablet or computer games that are only on a screen, while also improving their enjoyment,” said Dr. Nesra Yannier, the creator of NoRILLA, in an interview with CMA in 2021.

Historically, the role of museums was to preserve humanity’s collective heritage, culture, history and art for future generations. In the digital age, however, museums are increasingly adopting tools such as augmented reality (AR) and virtual reality (VR) — which rely on AI technology — to engage visitors beyond traditional exhibition layouts. Additionally, robots and AI chatbots haven seen a rise in activity across notable museums in Europe and the Americas. ...

See the full story here: https://capitalanalyticsassociates.com/atlanta-museums-turn-to-ai-to-enhance-visitor-experience/

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