Meow Wolf co-founder Corvas Brinkerhoff is leaving the company to launch an immersive spa called Submersive in Austin, Texas.
Due to open from 2026, the 25,000-square-foot wellness space will feature immersive art, video projections, lasers and artificial intelligence (AI) technology.
Subversive is described as a new kind of bathhouse that “takes you beyond relaxation into elevated states of consciousness including awe, wonder, inspiration, transcendence, euphoria, and hyper-presence”.
The new concept is “reinventing the art of bathing” with spaces that “integrate immersive art, neuroscience and social bathing elements to deliver measurable and repeatable state changes”. ...
The plans are for 12 unique and immersive bathing rooms around a main gathering space. The Submersive team is currently working on an AI-powered quiz that could provide an ideal route through these rooms based on a visitor’s state of mind. ...
Brinkerhoff’s goal with Submersive is to “amass the world’s deepest understanding of how multisensory experiences affect us on a physiological level”, he added. ...
See the full story here: https://blooloop.com/immersive/news/submersive-immersive-spa-meow-wolf-corvas-brinkerhoff/