philip lelyveld The world of entertainment technology

SAG President Fran Drescher slams ‘AI fraudsters’ as congressional bill on deepfakes receives massive support

... "Game over A.I. fraudsters! Enshrining protections against unauthorized digital replicas as a federal intellectual property right will keep us all protected in this brave new world," SAG-AFTRA President Fran Drescher said in a statement on the union’s website. "Especially for performers whose livelihoods depend on their likeness and brand, this step forward is a huge win!" ...

"What might surprise some people is that the technology companies, alongside the motion picture organizations, professional associations and creators, are actually for this bill," she told Fox News Digital. "So, why would an Open AI or Disney or an IBM Alliance WatsonX, why would they be interested? Well, it's because it's going to put some guardrails around the established market. And what's happening with these deepfakes is people are creating a substitute market. And this substitute market has no rules and no monetization."

Coons’ website summarizes the bill, explaining it would "hold individuals or companies liable for damages for producing, hosting, or sharing a digital replica of an individual performing in an audiovisual work, image, or sound recording that the individual never actually appeared in or otherwise approved – including digital replicas created by generative artificial intelligence (AI)." ...

See the full story here; https://www.foxnews.com/entertainment/sag-president-fran-drescher-slams-ai-fraudsters-congressional-bill-deepfakes-receives-massive-support