philip lelyveld The world of entertainment technology

2Sep/24Off

‘Get to know your enemy.’ How Hollywood workers are learning to use AI

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Curious Refuge burst onto the scene in April 2023 when it released an AI-generated trailer for a fake “Star Wars” movie in the vibrant, symmetrical style of director Wes Anderson that went viral on social media, inspiring awe in some — and inducing dread among others.

“It’s natural to see something new and to feel a sense of fear,” said Caleb Ward, co-founder and chief executive of Curious Refuge.

“I would encourage them to check out the tools and see what they’re capable of doing. ... These are not automatic processes of just typing in a prompt, clicking a button, and then you get something amazing. This is a storytelling process ... and it requires really good taste and storytelling [skills] to make something interesting.” ...

Ward said that his company guides hundreds of people through its AI training each month. Their AI Filmmaking course costs $749, with scholarships available depending on circumstances. ...

See the full story here: https://www.latimes.com/entertainment-arts/business/story/2024-09-02/hollywood-workers-artificial-intelligence-ai-training

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