Cinépolis, the leading Mexican film exhibition company, and CJ 4DPlex have announced the opening of the first MacroXE ScreenX theatre at its Escala Morelia complex (Plaza Morelia), in the state of Morelia, Michoacán.
The opening at Cinépolis Escala Morelia is in addition to the two theatres already available in the country; and that, due to the characteristics of the format, becomes a truly differentiated experience that revolutionizes traditional cinema. ScreenX implements a 270º multi-projection system. The combining of MacroXE’s immersive sound and 19-meter center screen with ScreenX will create a unique premium experience for the Cinepolis movie goers. ...
See the full story here: https://www.digitalcinemareport.com/news/cinépolis-opens-first-macroxe-screenx-theatre