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Today, Lionsgate — the studio behind films like the John Wick and Hunger Games franchises — announced that it is partnering with Runway to create a new customized video generation model intended to help “filmmakers, directors and other creative talent augment their work.”
In a statement about the deal, Lionsgate vice chair Michael Burns described it as a path toward creating “capital-efficient content creation opportunities” for the studio, which sees the technology as “a great tool for augmenting, enhancing and supplementing our current operations.” Burns also insisted that “several of our filmmakers are already excited about its potential applications to their pre-production and post-production process.” ...
See the full story here: https://www.theverge.com/2024/9/18/24248115/lionsgate-runway-ai-deal