Kraft Heinz’s Delimex brand of frozen taquitos is expanding into quesadillas with a multichannel campaign centered on loud chewing, per details shared with Marketing Dive.
Ads depict people’s extreme reactions to hearing the sounds of chowing down, such as storming out of an office. Delimex is also investing heavily in “sound-driven” marketing for the first time with custom ads on iHeart Media, an auditory Snapchat augmented reality filter, a mobile game and sound-on TikTok content.
Packaging for Delimex Crispy Quesadillas displays cheeky labels warning of the crunchy quality found within. This is the second Kraft Heinz brand to apply the company’s 360Crisp technology that aims to innovate in the frozen food category.
Read the full story here: https://www.marketingdive.com/news/Kraft-Heinz-Delimex-chewing-ASMR-CPG-food-innovation/729854/