philip lelyveld The world of entertainment technology

20Nov/24Off

New AI Entertainment Studio Gets Backing From Peter Chernin, Andreessen Horowitz

PhilNote: they plan to start delivering “within three years,” so other than the financing they aren’t that special.

... The studio, Promise, is the brainchild of George Strompolos and Jamie Byrne, two former YouTube executives who were early to the influencer space, along with Dave Clark, a generative AI artist.

Unlike traditional studios that are starting to experiment with generative AI for storyboarding or some visual effects, Promise is creating an entire studio centered on using these tools. It is creating production software, called Muse, for its artists to take advantage of generative AI tools, and will look to use them for everything from conceptualizing scenes to actual production, rather than exploring around the edges like others are doing. ...

See the full story here: https://www.wsj.com/business/media/new-ai-entertainment-studio-gets-backing-from-peter-chernin-andreessen-horowitz-8c840236

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