philip lelyveld The world of entertainment technology

In Major AI Deal, YouTube Teams With CAA to Give Celebrities Control Over Likenesses

In a major deal that could have implications for the broader use of generative artificial intelligence in Hollywood, YouTube and CAA are teaming up on tools that will let celebrities manage their likenesses on the platform, including on videos that may use generative AI to recreate a star’s appearance. ...

YouTube says that over the next few months, it will also begin testing the tools with “top YouTube creators, creative professionals, and other leading partners representing talent.” ...

The specifics on the new tools are a little vague for now, with the platform saying that it is “early-stage technology designed to identify and manage AI-generated content that features their likeness, including their face, on YouTube at scale.”

In addition to surfacing content that features their likeness, celebrities will also be able to submit requests for removal via YouTube’s privacy complaint process. ...

“[OpenAI CEO Sam Altman] lives in a different world and has a different understanding of what artists do and what they own, literally and ethically and morally,” Lourd said at a Financial Times conferencein June. “To OpenAI’s credit, they took [the voice] down when I asked them to take it down. I don’t think they did that out of the goodness of their heart. I think they took it down because they realized how complicated a situation they’d created and stepped into.” ...

CAA and New Enterprise Associates’ Connect Ventures also led a $20 million investment round into Deep Voodoo, a deepfake company founded by South Park creators Matt Stone and Trey Parker. ...

See the full story here: https://www.hollywoodreporter.com/business/digital/youtube-caa-generative-ai-celebrity-likeness-deal-1236088491/