philip lelyveld The world of entertainment technology

1Feb/25Off

Apple Scraps Work on Mac-Connected Augmented Reality Glasses

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The now-canceled product would have looked like normal glasses but include built-in displays and require a connection to a Mac, said the people, who asked not to be identified because the work wasn’t public. An Apple representative declined to comment.

The project had been seen as a potential way forward after the weak introduction of the Apple Vision Pro, a $3,499 model that was too cumbersome and pricey to catch on with consumers.  ...

The company had initially wanted the glasses to pair with an iPhone, but it ran into problems over how much processing power the handset could provide. It also affected the iPhone’s battery life. So the company shifted to an approach that required linking up with a Mac computer, which has faster processors and bigger batteries.

But the Mac-connected product performed poorly during reviews with executives, and the desired features continued to change. ...

See the full story here: https://finance.yahoo.com/news/apple-scraps-mac-connected-augmented-192513263.html

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