... AI, as expressed here, is all about making you feel good. ...
The ads came in a long tradition of what might be called the Super Bowl’s tech-normalization movement, in which frontiers foreign or fraught are made safe by companies introducing them to us at our most guard-down moment: while we snack on chips hanging with friends. From using a Mac in 1984 to shopping online in 2000 to investing in crypto in 2022, our screens on this day are filled with what Silicon Valley wants us to embrace next.
In 2025 that something is AI, and the message came in emotional packaging that emphasized the utility while downplaying the hazards. It was, to be generous, a mixed bag. ...
See the full story with embedded video of the ads here: https://www.hollywoodreporter.com/business/digital/super-bowl-2025-commercials-ai-artificial-intelligence-technology-1236131819/