philip lelyveld The world of entertainment technology

OpenAI Is Ready for Hollywood to Accept Its Vision

... Among few considerations holding back further deployment of AI is the specter of a court ruling that the use of copyrighted materials to train AI systems constitutes infringement. Another factor is that AI-generated works aren’t eligible for copyright protection, limiting exploitation since they’d enter the public domain. ...

On March 19, the ChatGPT maker screened 11 short films made with Sora by independent filmmakers at Brain Dead Studios, a hip movie theater in West Hollywood on Fairfax Avenue, in a bid to showcase its technology. Those movies displayed the limitations of the tools while hinting at their potential.

None of the titles incorporated extensive dialogue between characters. Narratives were sparse to nonexistent, with more than one person commenting after the screenings some of the films were closer to commercials than short films. ...

Some VFX artists are already leaning into AI, working around certain legal constraints by training open-source systems on their own works. ...

Alton Glass, a Directors Guild of America member who attended the screening, said “workflows are going to shift” with the advent of AI. He stressed, “opportunity will come from that.” ...

A study commissioned last year by the Concept Art Association and The Animation Guild surveying 300 leaders across the entertainment industry found that three-fourths of respondents indicated that AI tools supported the elimination, reduction or consolidation of jobs at their companies. Over the next three years, it estimated that nearly 204,000 positions will be adversely affected. At the forefront of the displacement: sound engineers, voice actors, concept artists and employees in entry-level positions, according to the study. Visual effects and other postproduction work stands particularly vulnerable. ...

See the full story here: https://www.hollywoodreporter.com/business/business-news/openai-hollywood-sora-1236170402/