philip lelyveld The world of entertainment technology

Fighting Fiction With Fact In An AI-Powered World

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A Perfect Storm of Trust and Technology

At their core, deepfakes are hyper-realistic audio or video forgeries created using generative adversarial networks—machine learning models where two AIs compete to produce increasingly convincing synthetic content. The result is content that can fool not just the eye or the ear, but even the instincts of experienced professionals. ...

The cybersecurity industry is scrambling to respond, but many of today’s defenses are fundamentally reactive. ...

And even when deepfakes are flagged, there's often no system in place to stop them from being acted upon. ...

Shifting from Reaction to Prevention

The path forward requires a fundamental shift: instead of simply identifying deepfakes after the fact, organizations need to prevent them from reaching users in the first place. That means integrating proactive safeguards into the communication channels themselves—blocking suspicious calls, verifying identities before interaction, and securing messaging platforms. ...

Innovating Real-Time Defense

Polyguard is embracing this proactive approach. The company launched today as the first platform designed to block deepfake and AI-powered fraud in real time across audio, video, and messaging.

Unlike traditional detection tools, Polyguard is designed to intercept threats before they’re delivered, using identity-verified encrypted communication channels and real-time inbound/outbound number blocking. Polyguard claims it also protects against caller ID spoofing and integrates with platforms like Zoom and call center software to secure common vectors for attack. ...

The Arms Race Between Authenticity and AI

This is not just a technological battle. As synthetic media becomes more sophisticated, the very concept of truth is at stake. Institutions, regulators, and technologists must work together to define new norms for digital trust. ...

See the full story here: https://www.forbes.com/sites/tonybradley/2025/03/27/fighting-fiction-with-fact-in-an-ai-powered-world/