... In journalism, accuracy isn’t optional—and that’s exactly where AI stumbles. Just ask Bloomberg, which has already hit turbulence with its AI-generated summaries. The outlet began publishing AI-generated bullet points for some news stories back in January this year, and it’s already had to correct more than 30 of them, according to The New York Times. ...
...if you had to issue 30-plus corrections for an intern’s work in three months, you’d probably tell that intern to start looking at a different career path. ...
But the fact that the problem is still happening, more than two years after ChatGPT debuted, pinpoints a primary tension when AI is applied to media: To create novel audience experiences at scale, you need to let the generative technology create content on the fly. But because AI often gets things wrong, you also need to check its output with “humans in the loop.” You can’t do both. ...
See the full story here: https://www.fastcompany.com/91310978/ai-steers-the-media-toward-a-close-enough-standard