philip lelyveld The world of entertainment technology

FOX Launches an AI-Driven Converged Media Platform Powering the Future of Advertising Impact Across its Iconic Portfolio

Today FOX Advertising announces the launch of the OneFOX converged media platform, powered by AdRise built on a foundation of AI-driven technology and tools.

This intelligence platform will harness audience & contextual signals along with behavioral, creative and campaign analytics to create more personalized ad experiences for consumers and increase ad efficacy for advertisers. ...

"There is a lot of buzz about AI, but we're actually seeing a growing number of partners and customers experiment with AI-driven audience modeling and advanced targeting that will dramatically enhance current identity-based infrastructures," said Stephano Kim, Chief Strategy and Operations Officer, FOX Ad Sales. "As we lean into protecting consumer data and their privacy, we are looking for better alternatives to connecting brands and their consumers in a safe and compliant way." ...

See the full story here: https://www.prnewswire.com/news-releases/fox-launches-an-ai-driven-converged-media-platform-powering-the-future-of-advertising-impact-across-its-iconic-portfolio-302452841.html