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Mr. Shipper’s five-year-old company has put artificial intelligence at the center of its business model. His writers, like those at numerous other media companies, write about developments with the technology. Every, though, also uses generative A.I. to create software products, including an online writing tool, that are core to its business. Subscribers pay $200 a year for access to those tools, which has led to about $1 million in annual revenue.
That revenue is tiny in the booming world of A.I. But Every’s business has generated intense interest inside media circles — and become something of a Rorschach test for the news industry. It is a symbol of A.I.’s potential to empower journalists or unemploy them, depending on your point of view. ...
So when ChatGPT was released in 2022, he changed course to Every’s current incarnation — a mix of online magazine, software studio and consulting firm. The company’s first product, Lex, an A.I.-powered word processor, garnered 25,000 users in 24 hours. The company now has 14 employees and 4,500 paid users.
Mr. Shipper is also advising other executives grappling with the rise of A.I. ...
Kate Lee, Every’s editor in chief, said the company had begun to train an A.I. tool to help its contributors select headlines, essentially automating and distributing the publication’s news judgment and editorial taste. Every also encourages using A.I. to help with the writing and editing of stories — which many newsrooms frown upon. ...
See the full story here: https://www.nytimes.com/2025/05/21/business/media/ai-every-media-startup.html