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In this role, Ulbrich will help shape the company’s broader growth strategy while deepening Moonvalley’s relationships across studios, brands, agencies, and creative communities. He will also collaborate closely with Moonvalley’s studio arm, Asteria Film Co., to accelerate adoption and integration of its technology within professional filmmaking communities and workflows. ...
Ulbrich brings over 30 years of experience driving innovation at the intersection of storytelling, production, and technology. ...
The announcement reflects Hollywood’s evolving relationship with AI technology. Following industry strikes partly centered on AI concerns, studios are seeking partners who can deliver professional tools while respecting creators’ rights. Moonvalley’s approach of building models exclusively from licensed content directly addresses these concerns. ...
See the full story here: https://www.businesswire.com/news/home/20250618829097/en/Moonvalley-Hires-VFX-Trailblazer-Ed-Ulbrich-to-Lead-Strategic-Growth-in-AI-Powered-Entertainment