philip lelyveld The world of entertainment technology

21Jun/25Off

How UFC is employing AI

... That’s where UFC Insights Engine - a generative AI platform developed collaboratively by UFC and IBM using Watsonx technology—comes in. The platform captures live fight data and translates it into clear analytics, statistical insights, and narratives. This allows fans to better understand rivalries, interpret judging decisions, and gauge who has the upper hand. AI-generated insights are displayed during live broadcasts, on social media, and at event venues, making fights easy to follow,...

The process of adopting AI is different, requiring considerable planning and support across the organization. Without such a disciplined approach, companies run the risk of employees becoming frustrated, stressed, or even resentful of the new technology. ...

Dodger Stadium in Los Angeles is reportedly introducing a new free-flow facial authentication system called Go-Ahead Entry—a non-IBM technology—that allows fans to enter the venue without presenting a physical ticket. By registering in advance and submitting a selfie, fans can use a dedicated entry lane for faster, contactless access. ...

See the full story here: https://www.fastcompany.com/91346610/how-ufc-is-employing-ai-to-elevate-the-fan-experience-and-give-its-own-workers-a-leg-up-on-the-competition

Comments (0) Trackbacks (0)

Sorry, the comment form is closed at this time.

Trackbacks are disabled.