Alamo Drafthouse is working on a multi-year alliance with Toho that will bring with it new merch and — special Godzilla programming - and it’s kicking off today with the opening of a new Drafthouse theater in California that will become the world’s first fully Godzilla-themed cinema.
io9 can exclusively reveal the first details about Drafthouse and Toho’s new partnership, which formally kicks off with today’s opening of the Alamo Drafthouse Valley Fair, at Westfield Valley Fair in Santa Clara, California. The new theater, one of two new Drafthouses opening in Silicon Valley this summer, features a a two-story window projection of Godzilla at the front of the theater, welcoming customers into a theater decked out with Godzilla theming. ...
See the full story here: https://gizmodo.com/alamo-drafthouse-godzilla-theater-toho-partnership-2000618998