Gen Z doesn’t want to be sold to. They want to be seen, heard and co-create the culture they live in. This generation—the largest and the first of true digital natives—requires new experiences and products for brands to earn a piece of their $3 trillion spending power. This begins with a tech-driven, global mindset that prioritizes authentic connection and community. ...
Gen Z is not only the first fully digital native cohort but also the first truly global one. ...
According to Deloitte’s just-released 2025 Digital Media Trends report, more than half of Gen Zers said they feel a “stronger personal connection” to social stars like YouTubers and TikTok influencers than to TV personalities or actors. Social content is also “more relevant” than TV series or movies. ...
Social media apps like TikTok—used by 82% of Gen Zers—rely on AI-powered algorithms to deliver hyper-personalized content.. Nearly one in 10 Gen Zers say they are more likely to use TikTok than Google for search. Meanwhile, creators are using AI tools to produce developing more—and better—content, faster. ...
Z Label’s AI Lab is ahead of this curve—building tools that decode behavioral signals, detect early trends and support creators in shaping resonant stories. ...
See the full story here; https://adage.com/studio-30/aa-how-ai-is-winning-gen-z-through-tech-storytelling-and-community/