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The industry faces an acceleration problem – AI advancement outpaces contract negotiations and psychological adaptation. AI is reshaping industry demands, yet 96% of VFX artists report receiving no AI training, with 31% citing this as a barrier to incorporating AI in their work.
Netflix’s AI integration shows that Hollywood is grappling with fundamental questions about creativity, authenticity and human value in entertainment. Without comprehensive AI regulation and retraining programs, the industry risks a future where technological capability advances faster than legal frameworks, worker adaptation and public acceptance can accommodate.
As audiences begin recognising AI’s invisible hand in their entertainment, the industry must navigate not just economic disruption, but the cognitive biases that shape how we perceive and value creative work.
See the full story here: https://theconversation.com/netflix-is-now-using-generative-ai-but-it-risks-leaving-viewers-and-creatives-behind-261699