... The latest uproar came after Vogue’s July print edition featured a Guess ad with a typical model for the brand: thin yet voluptuous, glossy blond tresses, pouty rose lips. She exemplified North American beauty standards, but there was one problem — she was AI generated. ...
They said the Guess ad drama highlights questions arising within creative industries being touched by AI’s silicon fingers: When high-quality creative work can be done by AI in a fraction of the time and cost, what’s the point of humans? And in the world of fashion, what happens to the humans — the models, photographers, stylists, and set designers — performing those jobs? ...
“E-commerce is where most models make their bread and butter,” Bovell said. “It’s not necessarily the path to model fame or model prestige, but it is the path for financial security.” ...
“What Vogue does matters,” Odell said. “If Vogue ends up doing editorials with AI models, I think that’s going to make it okay. In the same way the industry was really resistant to Kim Kardashian and then Vogue featured her. Then it was okay.”
See the full story here: https://techcrunch.com/2025/08/03/the-uproar-over-vogues-ai-generated-ad-isnt-just-about-fashion/