philip lelyveld The world of entertainment technology

Could this movie based on a Hindu epic become India’s ‘Avatar?’

... Rather, the goal is to turn “Ramayana,” with its grand-scale adventure story and high-tech computer-generated effects, into a full-blown international blockbuster, filmed specifically for Imax’s giant screens in what is intended to be the largest-ever rollout for an Indian film, according to its backers. ...

While Hollywood studio bosses talk about reaching all four demographic “quadrants” (men and women, young and old) with their tentpole movies, Malhotra wants to draw two additional categories: believer and nonbeliever. For such a so-called six-quadrant movie to work, to use Malhotra’s terminology, it would have to succeed in the U.S. ...

It’s a major gamble for Malhotra, who founded Prime Focus in Mumbai in 1997. ...

“Ramayana” is directed by Nitesh Tiwari, the man behind 2016’s “Dangal,” the highest-grossing Bollywood film ever, including huge sales in China. Hans Zimmer and prolific Indian musician-composer A.R. Rahman (“Slumdog Millionaire”) are collaborating on the score, while the visual effects and production design team includes veterans from “Mad Max: Fury Road,” “Avengers: Endgame” and the “Lord of the Rings” franchise.

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For the new version, Malhotra wants to eliminate any language barriers. DNEG is using syncing technology from its Brahma AI unit to seamlessly present the film in local languages for international audiences. In the U.S., for example, the movie will screen in English. ...

See the full story here: https://www.latimes.com/entertainment-arts/business/newsletter/2025-08-19/could-this-movie-based-on-a-hindu-epic-become-indias-avatar