philip lelyveld The world of entertainment technology

25Aug/25Off

Using Generative AI in Content Production

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Netflix indexed its 1,900-word post with five “guiding principals.” Here they are, as written by Netflix: 
The outputs do not replicate or substantially recreate identifiable characteristics of unowned or copyrighted material, or infringe any copyright-protected works
The generative tools used do not store, reuse, or train on production data inputs or outputs.
Where possible, generative tools are used in an enterprise-secured environment to safeguard inputs.
Generated material is temporary and not part of the final deliverables.
GenAI is not used to replace or generate new talent performances or union-covered work without consent.

See the full rules here: https://partnerhelp.netflixstudios.com/hc/en-us/articles/43393929218323-Using-Generative-AI-in-Content-Production

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