... Clients quickly encountered a mismatch between the pitch and what consultants could actually deliver. They found that consultants, who often had no more expertise on AI than they did internally, struggled to deploy use cases that created real business value. ...
Consultants vs. the ‘kid in college’
Advisory heavyweights—including Big Four accounting firms Deloitte, PwC, KPMG and Ernst & Young and pure consulting firms McKinsey, Bain and Boston Consulting Group—for years have helped enterprises get up to speed on technologies like the cloud and perform vital but unsexy tech implementations, like enterprise resource planning systems.
That expertise hasn’t translated into a playbook for deploying something as cutting edge as generative AI in the enterprise at scale, tech leaders said. ...
“If I were to go hire a consultant to help me figure out how to use Gemini CLI or Claude Code, you’re going to find a partner at one of the Big Four has no more or less experience than a kid in college who tried to use it,” he said, referring to generative AI tools from Google and Anthropic. ...
See the full story here: https://www.wsj.com/articles/how-the-ai-boom-is-leaving-consultants-behind-c9088fda