Kiss reality goodbye: AI-generated social media has arrived
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"You can create insanely real looking videos, with your friends saying things that they would never say," said Solomon Messing, an associate professor at New York University in the Center for Social Media and Politics. "I think we might be in the era where seeing is not believing."
Deepfake TikTok
The Sora 2 app looks and feels remarkably like other vertical video social media apps like TikTok. It comes with a few different settings– it's possible to choose videos by mood, for example. Users are allowed control over how their face is in used "end-to-end" in AI-generated videos, according to OpenAI. That means users can allow their faces to be used by everyone, a small circle of friends, or only themselves. What's more, they are allowed to remove videos showing their likeness at any time.
Sora also comes with ways to identify its content as AI-generated. Videos downloaded from the app contain moving watermarks bearing the Sora logo, and the files have embedded metadata that identifies them as AI-made, according to the company.
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But NPR's brief time using the app found that the guardrails appeared to be somewhat loose around Sora. ... a quick review of content shows that Sora is being used to generate an enormous volume of videos depicting trademarked brands and copyrighted material. ...
OpenAI told NPR that it was aware of the use of copyrighted material in Sora but felt it was giving its users more freedom by allowing it. ...
See the full story here: https://www.npr.org/2025/10/03/nx-s1-5560200/openai-sora-social-media
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