6Jan/26Off
End of Year newsletter from FBRC.ai
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| The loudest fears around AI in Hollywood are increasingly giving way to a more grounded reality: audiences still crave craft, meaning, and shared experiences. As AI makes content faster and cheaper to produce, the industry is beginning to distinguish between disposable output and work that preserves authorship, control, and precision. You’ll start to see more so-called “anti-AI” positions emerge—not as a rejection of technology, but as a business and creative response to abundance. |
| This thinking aligns with Ari Emanuel’s widely discussed “anti-AI thesis,” which is less about opposing AI and more about understanding where enduring value will live in an AI-saturated world. As digital content becomes commoditized, the scarcity—and therefore value—of authentic, human, and live experiences increases. AI-driven productivity may free up more leisure time, but people will choose to spend that time on experiences that feel real, communal, and irreplicable. ... The brilliance behind art is in the proof of craft—visibility into the ingenuity, constraints, and human decision-making behind the work. This belief has guided our filmmaking competition Cinema Synthetica since its inception in May 2024. Behind-the-scenes storytelling, showing your work, and transparent chains of custody—where metadata and process matter—are becoming entertainment in their own right. The bar for craft is rising, and process is no longer hidden; it is the story. ... |
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