philip lelyveld The world of entertainment technology

6Jun/26Off

Hasbro’s New AI Studio Looks to Bring Its Iconic Characters to Next-Generation Experiences

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To ensure experiences remain safe, Hasbro built out extensive real-time monitoring infrastructure where information is screened on the way in, as well as on the way out. The system automatically flags any inputs that aren’t contextually appropriate or contain banned words, hate speech or violence, said Gray Bright, Sixth Wall’s chief creative officer. The output is again reviewed, ensuring it matches the character’s personality and is appropriate to the environment.

“We think of this as having a bouncer at the front door looking at what’s coming in, and then another bouncer at the back door being like, ‘Well, what’s going out?’” Bright said.

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See the full story here: https://www.wsj.com/tech/ai/hasbros-new-ai-studio-looks-to-bring-its-iconic-characters-to-next-generation-experiences-1cc098bc

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