New Study Finds AI Has Become Mainstream in Creative Work
... The study finds that AI has moved firmly into the mainstream of creative work, with 81% of creative professionals reporting they have released content created with AI assistance. Yet the findings, based on a survey of 760 U.S. creative professionals spanning agencies, brands, production companies and freelance creators, also reveal that widespread adoption does not necessarily translate into deep integration or unquestioned trust. ...
“The question for creative teams is no longer whether to use AI. It’s where AI creates value and where human judgment should stay firmly in control,” said Caroline Ingeborn, COO of Luma. “The findings show that creatives are embracing AI’s potential, but they’re also sending a clear message: Creativity, taste, storytelling and judgment remain fundamentally human.” ...
Organizations evaluated an average of 6.1 AI tools, adopted 4.3 and discontinued 2.9 over the past year, reflecting ongoing experimentation across the market. ...
See the full story here: https://www.latimes.com/b2b/ai-technology/story/2026-10-18/ai-in-creative-work-study
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