Walmart’s cloud-based disc-to-digital transfer program enjoyed good news during its first week, adding current and catalog titles from DreamWorks Animation and earning high praise from analysts.
Meanwhile, in a result right out of the “He Likes it! Hey, Mikey” cereal commercial from the ’70s, BTIG Research analyst Richard Greenfield test-drove Walmart’s disc-to-digital service — which launched April 16 in 3,500 stores — and said the experience “exceeded” expectations.
“Overall I think it is going to be a pretty successful service, once all the stores get on board,” Drawbaugh said. “For one, Blu-ray bundles with digital copies typically cost more than $2 more than those without. Two, being able to upgrade a DVD to HD for $5 is a good deal compared to throwing it away and buying the Blu-ray — although I wish DVD to Blu-ray offers were expanded.”
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