philip lelyveld The world of entertainment technology

3May/12Off

Apple’s TV: Petite Glass in Every Corner of Your Home

...I doubt Apple will chase the big flat-screen market dominated by the likes of Samsung (005930) and LG (066570). Those sets are already Cupertino-thin and entrenched. Instead, Apple will sell small screens in a unique format, likely with a pure glass bezel or, if the technology permits, an entirely transparent screen—and seek to fill your entire home with secondary television/video devices. This is a relatively easy bet. Here are six reasons why.

First, big televisions are already beautiful, and an infrequent purchase decision. ...

Second, Apple’s real play will be content sales, not TV hardware profits. ...

Third, consumers want to watch video everywhere while multitasking. ..

Fourth, the television user experience still stinks. ...

Fifth, Steve Jobs loved glass. ...

Sixth, Apple could sell the things cheap. ...

Apple also has patented haptic (“touch”) technology that would embed a grid of sensors into gloves and clothing to create the sensation of movement. ...

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