Consumers View Video Via More Platforms, But HDTVs Most Popular, CEA Study Finds
... Future television purchases will be based on better picture quality and larger screen sizes as consumers will continue to seek the latest innovations in the market. Almost half (48 percent) of consumers planning to purchase a TV in the next 12 months will be replacing an aging, obsolete or broken set. However, half (51 percent) desire improved picture quality in a new display and half (50 percent) want a larger screen size.One in four (24 percent) consumers with intentions to purchase a TV over the next year expect to purchase a 3DTV; 21 percent plan to purchase an OLED display; and a quarter of consumers (25 percent) plan to purchase an Internet-enabled TV. While stated purchase intentions do not always translate to transactions, the study clearly shows many consumers have their eyes fixed on newer TV technologies.
"Easy access to the Web makes TVs more versatile, allowing us to stay connected, informed and entertained," said DuBravac. "In the future, new technologies, like OLED and 3D, will continue to improve the viewer experience, and Internet-enabled sets will fulfill consumers' desires to be connected."
The Evolving Video Landscape Study (April 2012) was conducted between February 22 and March 2, 2012. It was designed and formulated by CEA Market Research, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer electronics industry. ...
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