What’s the marketing potential from Apple’s recent patent for iPhone 3D camera technology?
...So how would this new 3D camera technology work in the real world? Well according the patent, it would combine radar, laser, light-detection and ranging (LIDAR) and various other sensors to enhance depth and the intensity of color accuracy. The language also indicates that it would enable cameras to detect facial expressions and gestures ranging from a grin to a grimace. It is being speculated that the detection aspect could work by detecting parts of the face such as a person’s eyes, nose, and mouth, and then matching it with a range of expressions and gestures stored in a database.
Marketing potential of 3D camera technology
Should Apple’s 3D camera technology come to life, the marketing potential behind it could be virtually unlimited. We can see it being particularly useful for software and video game developers, companies that provide services to the entertainment industry, and others that exist to create strong visual experiences for end users. Such a concept may sound farfetched, but it isn’t when you consider that the 3D boom has already arrived. In addition to the growing number of 3D-friendly TVs, monitors and mobile devices, the popularity of Hollywood hits like Avatar and Clash of the Titans prove that there is indeed a market for Apple’s concept.
Believe it or not, but a 3D camera-enabled iPhone wouldn’t be the first of its kind in the smartphone space. In fact, that credit actually goes to the HTC Evo 3D, which officially broke the barrier by allowing users to snap pictures, record three dimensional videos, and view the captured content without needing a pair of special glasses. However, what Apple has in store could lend itself to even more exciting possibilities, mainly because of the rich capabilities of its iOS devices. ...
See the full story here: http://www.techi.com/2012/05/whats-the-marketing-potential-from-apples-recent-patent-for-iphone-3d-camera-technology/