philip lelyveld The world of entertainment technology

16May/12Off

Flexible Displays Landing in 2012, But Not in Apple Gear

...In early March, Samsung announced it would be mass-producing its flexible OLED displays, like the one seen above, by the end of this year. Now flash-forward to this Monday: According to a report from the Korea Times, Samsung is seeing “huge” orders for this display, and Apple is “likely” to be one of the major players.

Such a display could be useful in a number of applications, such as in a device with a gently curved screen. Ultimately, the display could even be deployed in a flexible, bendable phone or tablet. But that’s probably not on the horizon — especially Apple’s horizon — anytime soon.  ...

Samsung’s flexible OLED display certainly has some advantages over current display tech. For one, it’s basically unbreakable because it doesn’t use glass, but rather a type of plastic called polyamide. ...

Colegrove said there are two reasons why Samsung’s flexible OLED is attractive to device manufacturers. First, the display is thin, lightweight and difficult to break — this offers immediate design benefits. Second, any type of new, novel technology offers marketing benefits. You can hear the commercial spiel now: “We have the first flexible AMOLED display devices in human history!”  ...

And if you’re looking to find a flexible display in an iDevice, you’ll probably have to wait until the 2013-2014 time frame, says Colgrove — with truly bendy iDevices appearing in 2015 at the earliest.

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