Social TV Twice As Popular For Live Vs. Time-Shifted Viewing: Study
Viacom Research Finds Viewers Engage in Average Seven Social TV Activities Weekly
... The top request for content among social users is full-length episodes (88%), followed by sneak peeks of new episodes (75%), and behind-the-scenes extras (71%) and highlight clips (71%). The majority of TV socializers are interested in rewards with real value, like free merchandise or signed cast photos, Viacom found.
The leading source of discovery of social TV services is through search (38%), followed by social networks themselves (26%) and ads run on shows (22%).
Smartphones dominate the use of social TV apps at 82%, trailed by tablets at 18%, according to the Viacom study. For services that are delivered via websites and associated apps, 52% of usage occurs on smartphones or tablets, with usage on desktop or laptops at 48%.
For those that use "check-in" services, such as Miso or GetGlue, 71% check in to a show to let their friends know and 64% check in to let other fans of the show know.
The two-phase study involved 24 focus groups in Boston and San Diego with Viacom viewers age 13-52 who engage in social TV activities on at least a weekly basis, and a national online survey with more than 1,500 viewers aged 13-54.
Read the full story here: http://www.multichannel.com/article/484662-Social_TV_Twice_As_Popular_For_Live_Vs_Time_Shifted_Viewing_Study.php
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