[Philip Lelyveld comment: Proposed projects at the USC Entertainment Tech Center will address the first four of these five topics.]
Data helps destroy containers, and that’s a good thing.
Digital storytelling is a native art.
Not all “media” are created equal.
Publishers have to sell their brands directly to consumers.
It’s time to toss CPM as a yardstick for online advertising success.
Read the full article, including explanations of each bullet, here.