Yet Another 3-Screen Study: Alternative Platforms Are Additive
A majority of folks now have multiplatform video access, but they’re using second and third screens as an additive rather than as a primary viewing source, according to metrics from Arbitron and the Coalition for Innovative Media Measurement. The two paired up on a pilot program to analyze three-screen video consumption. Their findings bear out Nielsen’s most recent three-screen findings, as well as a those from the Television Bureau of Advertising:
“While a significant portion of the CIMM TV audience used PCs or Android/BlackBerry mobile devices to access the leading online video sites, broadcast and cable TV was by far the leading choice for video consumption in terms of aggregate time spent with TV and video sites across the measured three screens.”
See the full story here: http://www.tvtechnology.com/article/yet-another--screen-study-alternative-platforms-are-additive/213833
