How Augmented Reality Is Shaping the Future of Retail
What’s the future of retail, and how far away is it? Turns out that in the next couple of years, customers will be able to try on clothes and products at home with no shipping required. Technology will allow shoppers to virtually wear garments — smelling, hearing and feeling the fabric as if it were real.
Sound crazy? It’s not, when you look deeply into the world ofaugmented reality (AR). Augmented reality technology typically overlays the virtual world on top of the real-world environment through a device, such as a mobile phone or a tablet. But certain companies are redefining the bounds of virtual reality experiences by home-growing their own unique AR technologies and platforms. ...
“You’ll be virtually wearing the item or the garment that this clever smart store algorithm has suggested you try on that day,” Murray says. “The key thing is this holistic-thinking principle about where we’re going with augmented reality and really looking to take AR quite literally out of the developers’ hands.”
See the full story here: http://mashable.com/2012/06/20/augmented-reality-retail/