philip lelyveld The world of entertainment technology

2Jul/12Off

On YouTube, Amateur Is the New Pro

“YouTube is doubling down on content creation as a core feature of its site,” Richard MacManus argued on ReadWriteWeb. “It is doing this across the whole spectrum of content creation: from amateur to professional, with a lot of gray in-between.”

Read the full story here: http://www.nytimes.com/2012/07/01/magazine/on-youtube-amateur-is-the-new-pro.html?_r=1&hpw&pagewanted=all

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