The social TV analytics and curation company Trendrr is planning to launch a new service that will enable TV stations to measure social conversations around local programming and talent — and compare those conversations with their competitors.
Trendrr will enable clients to measure and compare social conversations not only around local programming — for example, ranking newscasts and talent in a DMA by social activity — but they’ll also be able to slice social data around syndicated and network programming down to the local level. “So if your lead-in is Ellen, and you want to see what does the conversation for Ellen looks like in the Dallas-Fort Worth area, push button, receive data,” Nagler said.