philip lelyveld The world of entertainment technology

Is the future of retail showrooming?

[Philip Lelyveld comment: Capgemini reports that retailers are finally realizing the importance of customer relationship management.]

The report covered a lot of ground, but here are a few other interesting tidbits:

• Almost 60 percent of shoppers interviewed said they expect the retail experience to extend across physical and digital channels by 2014, but more than half said most retailers currently lack cross-channel consistency
• 56 percent of shoppers said they were likely to spend more money at a physical store if they had used digital channels to research ahead of the purchase
• 44 percent of shoppers would like to use a mobile app to support in-store shopping
• 61 percent of respondents want online stores to remember their personal information and payment credentials to speed up shopping in-store but only 41 percent want to be identified through their mobiles when they enter a physical store
• 55 percent of women shoppers are more engaged when using digital channels compared with 44% of men; women indicate more interest in receiving personalized offers, recommendations and information about new products

Read the full story here: http://gigaom.com/2012/07/09/is-the-future-of-retail-showrooming/