[Philip Lelyveld comment: this company's business echoes one portion of my HyperPersonalized Entertainment Offer project - which is about giving consumers what they want at the moment is is useful to them.]
Chances are, you’ve had an experience like this: you check out a product on a retailer’s site and then an ad for it follows you around the Web for what feels like the next few months. But, with $15 million in new funding announced Wednesday, San Francisco-based Adrollwants to make a bigger push in entertainment and events. ...
In entertainment, he said, gaming companies are leading the pack by targeting ads for new titles to people who have purchased other games. But he said he expects activity to pick up among other traditional entertainment verticals, like movie studios. Right now, he said, less than half of the company’s roughly 5,000 customers are not retail companies. ...
As of now, the studios are just scratching the surface of what’s possible, the company said, but it’s a major growth area for the industry and one AdRoll is zeroing in on. ...
Read the full story here: http://gigaom.com/2012/07/11/with-new-funding-adroll-eyes-hollywood/?utm_source=General+Users&utm_campaign=1348a80d90-c%3Amed+d%3A07-12&utm_medium=email