The problem Hiptype is setting out to solve is this: How can publishers and authors delve deep into the DNA of a successful book? Why are books such as Fifty Shades of Grey so popular, and what subtle constructions of said books reallyappeal to readers?
What we’re talking about here is a marketing analytics platform to help publishers, authors and others with a vested interest in the eBook realm, understand who their readers are and how they engage with their books.