[Philip Lelyveld comment: this start-up is a complement to my 'hyper-personalized offer' project. It is also an opportunity for the entertainment industry to either negotiate new revenue streams or repeat the mistakes of the past.]
Many businesses begin with a simple, and then nagging, frustration. For Christian Yang and Neil Joglekar, it began with Entourage. Well, afterEntourage. In college, as big fans of the show, they found themselves continually searching for clips of their favorite one-liners or the best scenes so that they could share them with friends. Naturally, after numerous fruitless searches, they quickly grew frustrated by the inability to find and share their favorite clips.
So, in 2008, Yang and Joglekar founded ReelSurfer out of their Stanford dorm room, developing technology to allow people to sift through the mountains of video content on the Web to find that elusive 30-second clip. Today, ReelSurfer is officially launching in public beta and, in turn, the startup is announcing that it has joined the summer batch of Y Combinator startups.
Read the full story here: http://techcrunch.com/2012/08/09/reelsurfer-launch/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29