The State of 3DTV
In June, the DirecTV cut back its n3D channel, the first 3D channel intended for 24/7 broadcasting, to a part-time schedule. This is usually attributed to a lack of sufficient 3D content that can attract a home audience large enough to support its distribution. ...
“At this time, ESPN 3D is not measured by Nielsen,” said Bryan Burns, ESPN vice president, strategic business planning. “ESPN 3D is available to more than 60 million homes throughout the country. We’re still in the early stages of 3DTV. We knowingly hit the on-ramp early and are still in the education phase.” ...
But there is great momentum toward developing “service compatible” standards that could provide two channels of full resolution within that same bandwidth. Last month, Digital Video Broadcasting (DVB), an industry-led consortium of over 230 broadcasters, manufacturers and regulatory bodies, approved Phase 2a of the DVB-3DTV specification used by many U.S. satellite and cable operators. ...
Read the full story here: http://www.tvtechnology.com/feature-box/0124/the-state-of-dtv/214879