[Philip Lelyveld comment: Unless they are going full-on universal product offerings, why would a grocery store want to compete with digital downloaders? Physical versus virtual goods!]
Sainsbury’s is contracting video tech firm Rovi to power video on demand and for download in a service due to launch later this year under its new Sainsbury’s Entertainment brand.
Rovi promised paidContent “a transactional-based model that supports the sale and rental of premium titles versus a subscription-based service”. The service will launch initially on web and Sainsbury’s says it wants to take it later to internet TVs, Blu-ray disc players, smartphones and game consoles.
Sainsbury’s movie and TV offering will go head-to-head with Blinkbox, which Tesco acquired a majority of last year. Expect to see each supermarket competing with Netflix, Amazon’s Lovefilm, BSkyB and other dedicated VOD brands on internet TVs next year.
See the full story here: http://paidcontent.org/2012/08/22/grocers-digital-dreams-sainsburys-launching-vod-tesco-ending-mp3/?utm_source=General+Users&utm_campaign=e23558e47f-c%3Amed+d%3A08-23&utm_medium=email